Posts about 'Advertising'

Curtis Westman

Off-brand or Cattle Brand

Posted by on November 25, 2010
Filed Under Advertising | 2 Comments

Hey, look! Here’s an article I’ve written for Big Orange Slide on the extent to which a company’s image affects the behavior of its employees.

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Curtis Westman

The Art of Branded Storytelling on Applied Arts

Posted by on October 27, 2010
Filed Under Advertising, Comics | 2 Comments

A great article on Applied Arts Magazine, marrying advertising, culture and comic books. Written by a copywriter at Grip Ltd., Ian Mackenzie (also, coincidentally, the founding editor emeritus of Big Orange Slide.

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Curtis Westman

A Moment of Self-Reflection

Posted by on October 24, 2010
Filed Under Advertising | Leave a Comment

In honour of the fact that it’s Sunday and I’m at work, I thought I’d take a moment to reflect on all the things I’ve written for Big Orange Slide, the blog of Grip Limited, the wildly creative ad agency where I work. I also wanted to draw attention to the fact that they allow anyone who works there to write articles, regardless of whether or not they’re employed as a writer.

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Curtis Westman

The Axe Effect

Posted by on October 15, 2010
Filed Under Advertising | Leave a Comment

I’m a fourteen-year-old boy. I’m complex and quiet, and often, nobody knows what I’m thinking. I spend most of the day sitting alone in my room with my quill pen at the ready, expounding endlessly on the ontological paradoxes that form my generation’s philosophical milieu.

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Curtis Westman

Shock Advertising? Shlock Advertising!

Posted by on October 13, 2010
Filed Under Advertising | Leave a Comment

Human beings are hard-wired to seek out shocking and unnatural images, stories or ideas, perhaps out of some sick fascination with our own morbid end, or perhaps just because it comforts us to know that something out there exists that is more screwed up than we are. Why, then, would anyone doubt that we ever think to use that natural gag reflex as a selling point?

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