Curtis Westman

The Art of Branded Storytelling on Applied Arts

Posted by on October 27, 2010

A great article on Applied Arts Magazine, marrying advertising, culture and comic books. Written by a copywriter at Grip Ltd., Ian Mackenzie (also, coincidentally, the founding editor emeritus of Big Orange Slide). A brief excerpt appears below.

The Art of Branded Storytelling

by Ian Mackenzie, 27 October, 2010
Illustration by Joel Holtby

Here’s a question: Why aren’t comics more popular among advertising creatives? Many of us read them. Love them. Want to marry them. But there’s an equal or greater number of us who don’t think of comics at all. Or if we do, associate them with a lunatic fringe of male power fantasy nerds.

That’s a shame. Comics are packed with great insights for how ad folks might do what we do better: How to tell stories quickly and powerfully, for example. Or how to make your art and copy sing – even in the absence of audio.

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» Filed Under Advertising, Comics


2 Responses to “The Art of Branded Storytelling on Applied Arts”

  1. Stuart Thursby

    on October 27th, 2010 11:31 am

    Hey guys,

    Thanks for including a link to Ian’s post =)

    Stuart Thursby
    Community Coordinator | Applied ARts

  2. Isaac

    on October 27th, 2010 11:05 pm

    A good article. Especially as it points out the glaring weaknesses in many advertisments. The Queens english indeed.

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